Once upon a time, fans followed NAVI (Natus Vincere — Latin for “born to win”) for their victories. Today, people watch them for the memes. How a Formula-1 car turned into a rusty Soviet-era clunker — a Zaporozhets — plastered with casino ads is explained by our esports correspondent, Kuzma Vulcanov.
The August results for NAVI: Counter-Strike 2? Knocked out already in the qualifiers. League of Legends? Their European league debut ended with zero wins — more than just a failure, it became a mocking screenshot for memes. Valorant? Once again, they failed to reach the main tournament of the year. Mobile Legends? Heroically losing every single week.
And all this happened in August — the month that acts as an exam in esports. After half a year of relative quiet, this is when decisive splits and qualifiers hit, deciding who goes to the World Championships and the big LAN events. Once upon a time, NAVI were famous for rising to the occasion exactly when it mattered most. Now they collapse at the very moment they should be at their peak.
In the past, NAVI had a law of nature: if things went badly in one discipline, they would shine in another. Now the formula has flipped: bad everywhere, all at once. Four tournaments — four humiliating results. As one Reddit fan put it bluntly: “NaVi everywhere, losing everywhere.” Russian-speaking communities go even further: “born to win have turned into born to lose.”
Fans are already nostalgic for the “good old NAVI,” when they won Majors and lifted The International. Now the memes tell a different story: the “born to win” have become a machine built for losing.
The bottom line: this is NAVI’s worst period in history. And the irony is that fans are not wrong to look at the owner, Maksym Krippa — linked to GG.BET and the infamous Vulkan casino. He has long shown that, for him, the team is less a symbol of sporting glory and more a tool for betting and advertising. The result speaks for itself: a world-renowned brand, after Krippa’s takeover, has been reduced to nothing more than a billboard for his casino.